5 Reasons Why Writing According to Search Intent Is Important (With 4 Types of Search Intent)

There are countless numbers of searches being made every day. Pieces of text are uploaded to answer those queries.

Figuring out your demographic is a great way to start your journey of search intent. Next, is finding the keyword intent your audience will have.

Writing according to search intent matters because it helps Google direct people who are looking for the best possible answer to their queries.

They want a solution that satisfies them and fulfils the purpose behind their search without having to compromise on quality.

Why Is Search Intent Important?

“Search intent” is described as the purpose behind a search. It’s usually applied to a search engine, and it’s a pertinent element in determining the type of questions users ask.

Each user on the internet makes searches every passing second, from queries to making purchases. They are looking for the perfect answers to their questions.

The search intent prompts the writer to consider the type of content they will create as well as the format in which they will write.

The main objective is to be readable and relevant to the searcher’s keyword intent. A suitable material is what Google likes and promotes. Give the users what they want, and you’re likely to flourish in rankings and reach.

As mentioned, it all begins with recognising the type of content you choose to write. Search intents are divided into four types, this helps you pick out the best option for your content.

1. Informational Intent

Users looking for information make informational-intent-based searches. People learning about something new or experts looking to verify the information and search deeper usually follow this pathway.

Improving your content around this builds authority and trust amongst visitors who come across your website.

2. Navigational Intent

As the name suggests, users navigating to find a particular site have this kind of search intent. They might be trying to look for Wikipedia, social media sites, or content marketing websites to improve their search intent writing game.

3. Transactional Intent

Searchers with the intent to make a purchase, whether it’s a service or a product, have this intent.

You might be looking to find a new toaster. Typing “buy toaster’ will direct you to results with several online shopping sites to choose from.

4. Commercial Intent

Somewhat similar to transactional, a user with commercial intent is looking for the best solution to help them decide before making the purchase.

It can be a product or service, and the search queries are often answered in the form of lists and guides.

5 Reasons Why Writing for Search Intent Is Important

Search intent answers the whys and hows a user might be looking for. Apart from that, here are five reasons why writing for search intent is important.

1. Better Content Through Better Understanding of SEO

SEO stands for “Search Engine Optimisation.” It means improving the visibility of your website for better reach. One way to do that is through content such as articles and blogs.

Creating SEO-centric content requires you to understand the search intent your audience will have. Once you can answer this question, look for the keyword they might be using to search for the solution to their query.

Writing for search intent is not only about identifying the keywords but providing relevant content that maintains quality. This helps you retain users beyond the first paragraph and ultimately expands your reach.

Keywords help you answer your audience’s search intent as well as improvise and plan a content strategy.

2. Enhanced Traffic and Reach

When writing online, you have to research well and impersonate the buyer’s persona. Writing for search intent is highly consumer-focused.

When you are just writing for the sake of adding keywords, you are making it machine-centric. You are writing to appeal to the AI and not to your audience. This might make your content seem bland and unauthentic.

Pieces with parts of personality and keyword usage help Google to direct new eyes to your website, demonstrating the dependability and high quality of your material.

As a result, the visitor will return, increasing traffic and reach.

3. Using Keywords to Determine Search Intent

Imagine you’re looking for the best blenders online. You might come across various lists and guides on how to purchase the best blender of 2022 and so on.

When the writer curates the content for these blogs and guides, they are putting themselves in your shoes and asking what you’d look for in the best blender.

They approximate an idea and look for keywords, such as blender and similar words, to establish the purpose of the search.

Finding keywords is not the end. Google is extremely smart and correlates the intent with the keywords. It identifies groups of keywords and looks for blogs that create their written material based on them.

4. Maintaining Relevance and Trust

There was a time when keyword stuffing was successful in making the first page of Google, but those times have changed. Searchers are accustomed to looking for the exact thing they want.

This has called for a more sophisticated system that directs the user to the precise and relevant solution.

Google has managed to gain the trust and reputation of constantly giving high-quality results for the searches made. Their algorithm favours relevant content that meets the user’s intent.

Google filters irrelevant content out when people are not satisfied with the search they make and move on to search differently.

When you understand the needs of your audience and deliver accordingly, there’ll be traffic that generates leads and ultimately helps you rank. Performing well in all these aspects helps you gain the trust of your customers.

5. Analysis of Competitors

Everyone is pretty much writing about the same thing, but it’s the way you frame your content that decides your ranking. Analyzing your competition is good practice. From the keywords used and the structure of the content, you can learn the elements to make a terrific piece.

Once you get a gist of the information competitors have on their blogs and websites, you can leverage it to mould your piece.

At the end of the day, it’s about answering the question as simply and to the point as possible. It plays a role in building authority through your materials and meeting customer satisfaction.

Being precise and maintaining quality is what fulfils the purpose of writing for search intent.

Verdict

Writing for search intent is no walk in the park. There are all the checklists you constantly need to keep track of. It can be overwhelming, but a prime rule to always keep a note of is who you are writing for and what you are writing for.

Figuring out the answers to these questions can help lay the foundation for the next top-ranking blog for your website.